Because I'm Worth It

posted Apr 19, 2013, 10:29 AM by David Sincock

In 1971 Meredith Baxter looked into the camera and said, “ Why, as a woman, would I choose L’Oréal’s Preference, the most expensive hair dye in the world? Isn't it obvious? Because I’m worth it.” L’Oréal had tapped into the very heart of what motivates us: status. In its original form it is called pride. It is that instinctual, lizard brain, sinful belief that I hold a certain status and position. That is followed naturally by the belief that you should be as impressed with my status, abilities, beauty, accomplishments, and position as I am.

It works great for advertising, it is lousy life principle. Especially when it involves relationships. Every relationship is battling for status. There are two fundamental ways to go about this.

The first is to establish your own position. We go about fighting for our piece of the relationship pie as well as the respect and benefits we feel we deserve. And it can work. Only just not well. It takes conflict, posturing, demands to fulfill all our ‘deserved’ expectations. Usually no one goes home happy.

The better way is more difficult to accomplish on the inside but infinitely easier to experience on the outside. It involves me abandoning my deserved position and expectations to give my friend, mate, coworker, neighbor, or even competitor theirs. Rather than striving for what I should get, I pursue the interests and needs of someone else because I have put their status above my own. And as hard as it is. It works. When I get over me, I can get on to someone else.

The principle stands firm; Good relationships always put the other person’s well-being before your own.

“Do nothing from selfish ambition or conceit, but in humility count others more significant than yourselves. Let each of you look not only to his own interests, but also to the interests of others.” Philippians 2:3–4